What is Retargeting?

Retargeting is a way to make the ads “follow” those customers who, for some reason, have left your store without making a purchase ​https://customcollegeessays.com/blog/observational-essay​.

People don’t necessarily visit stores to make the purchase immediately. More often than not, a visitor to an online store would pop in to simply research things they want to buy, or compare the price and features of an item with other products.

While the idea to make the purchase is slowly budding in their heads, the ultimate decision may not necessarily be made on the site. This is why it is so important for a retailer to be present when the client has finally made up their mind.

Retargeting is a powerful branding and conversion optimization tool, as it shows ads to people who have already shown interest in them.

E-commerce companies use Retargeting very commonly, and rightfully so, as it is one of the most effective ways to bring back bounced traffic and combat shopping cart abandonment. 

Reach more users with Retargeting strategy

Addigits can either offer a 1×1 pixel on your website or “follow back” on your existing pixels. Our systems will start locating your retargeting cookies when visitors leave your site. Your campaign will naturally run with all of our traffic sources, including those from our partners of course. So the retargeting strategy will also work when a user with a cookie on your site visits any other site within our network.